Brand marketing collateral
Marketing collateral is a critical component of the brand that captures the customer's attention, whether in physical or digital formats.
Marketing collateral is a critical component of the brand. It serves as a platform for the brand to showcase its identity and service purpose, with the ultimate goal of encouraging the customer to take action or respond.
Marketing collateral comes in a variety of formats, both physical and digital, from brochures, leaflets, and pamphlets to posters, books, catalogs, press releases, press kits, or hand-out stuff that reaches human hands, such as stickers, badges, gifts, complimentary product samples, etc.
We can treat those that capture the customer's attention as marketing collateral.
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Marketing collateral of Spa shop business consists of series of leaflet and postcards, and business cards.
The travel agency business, headquartered in Bangkok, distributes its marketing collateral across Southeast Asian countries like Cambodia, Laos, Vietnam, Myanmar, and Thailand. The medium consists of brand identity design, business cards in three themes, company brochures, posters, event materials, and digital advertisement media.
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