Marketing collateral is a critical component of the brand. It serves as a platform for the brand to showcase its identity and service purpose, with the ultimate goal of encouraging the customer to take action or respond.
Marketing collateral comes in a variety of formats, both physical and digital, from brochures, leaflets, and pamphlets to posters, books, catalogs, press releases, press kits, or hand-out stuff that reaches human hands, such as stickers, badges, gifts, complimentary product samples, etc.
We can treat those that capture the customer's attention as marketing collateral.
